In this episode, we talk with TOM WEBSTER, who is the Sr. VP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.
In this episode, we talk with TOM WEBSTER, who is the Sr. VP of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.
THOUGHT #1
Figure Out What People are Good At, Have Them Do That Thing, and You Will Be Successful
THOUGHT #2
You Have to Lift a Person Up Before You Can Really Put Them in Their Place - Criss Jami
CONNECT:
BRAND & RESOURCE MENTIONS:
TOM WEBSTER'S BIO:
Tom Webster is Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks.
He has over 20 years of experience researching consumer usage of technology, new media, and social networking, and is a frequent keynote speaker on consumer behavior and data.
Webster is the principal author of a number of widely-cited studies, including The Podcast Consumer series, The Smart Audio Report, The Social Habit, and is the co-author of The Infinite Dial, America's longest running research series on digital media consumption.
Webster also has a deep background in both media and entertainment research, and has conducted the largest-ever segmentation study of music and lifestyle preference in UK history.
He has shared a martini with Tom Jones, shown Paula Abdul a bad card trick, and can unfailingly recommend music to you better than Pandora.
Tom is also the co-host of the podcast, The Freenoter, along with his wife Tamsen, where they share thoughts, insights, best practices and pros & cons of speaking for free.